Books by Roger Dooley

"Top 3 Management Books”
"Best Business Books”
―strategy+business

"Top 10 Books of 2019"
―Shep Hyken, Forbes

"Best Customer Experience Books of 2019"
―eGlobalis

"With blinding insight, Friction offers takeaways that allow us, systematically, to recognize and reduce obstacles to success.”
―Robert B. Cialdini, Author of Influence and Pre-Suasion

Rated 4.6/5 with 93 reader reviews

Friction is a multi-trillion dollar problem. It frustrates customers, costing you sales, reducing loyalty, and creating negative word of mouth. Inside your organization, it destroys productivity, reduces employee engagement, and increases turnover. In Friction, you'll learn how to spot it, how to eliminate it, and occasionally even use it to your advantage.

Rated 4.5/5 with 337 Amazon reader reviews
Rated 4.0/5 with 1,335 Goodreads reviews

Want to spend less, and sell more? Want to build a memorable brand? 95% of your customer's decision-making processes are non-conscious, but most marketers keep trying to persuade with logic and facts. Brainfluence shows you how to reach your customer's brain using simple, science-based techniques. 100 short chapters tell you how to optimize your pricing, write memorable content, deliver presentations and sales pitches, all in easy-to-understand language.

Should you appeal to your customer's rational needs or use emotion and non-conscious influence? The quick answer is "both," and this short book offers a simple framework for persuasive design.