Author and Keynote Speaker
What could UGG, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these …
Continue Reading about Ep #119: Dominate Your Industry with Mike Michalowicz →
There’s no guest this week, just me – Roger Dooley. I’m going to give you a brief introduction to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence. I’ll …
Continue Reading about Ep #118: Social Proof – The Right and Wrong Ways to Use It →
What better way to break into an industry than by being the first company to understand exactly what it's missing? On this episode, we sit down with Al Ramadan to discuss how software engineers, …
Continue Reading about Ep #117: Play Bigger to Dominate Your Market with Al Ramadan →
Many of us leap to conclusions when trying to solve our problems, whether they are personal, financial, or otherwise. But is there a better, more thought-out way to find solutions? Matthew E. May …
Continue Reading about Ep #116: Winning the Brain Game with Matthew May →
How can images of naked women and sculptures made out of urinal structures thwart a terrorist or help you save your company lots of money? Amy Herman believes art can sharpen our observation skills …
Continue Reading about Ep #115: How To Increase Your Visual IQ with Amy Herman →
Just about every self-help author and life coach tries to pump you up by getting you to think better of yourself and your capabilities. Ryan Holiday, it's safe to say, has a somewhat different path to …
Continue Reading about Ep #114: Ego, Marketing, and More with Ryan Holiday →
Successful marketers create content that influences the brain's reward system and helps consumers form habits around a particular product or service. Have you scrolled through Instagram when bored or …
The mood, feeling, and attitude that your brand presents to the world are processed in seconds. Consumers can make the decision to buy (or not buy) your product in a fraction of that time. This is why …
Have you ever tried to reason with an argumentative, emotional child? How about working with multiple groups to find common ground? Negotiating emotional situations can be difficult...unless you have …
Continue Reading about Ep #111: How To Negotiate, Even in Emotional Situations with Dan Shapiro →
