Andrew Tarvin claims to be the world’s first Humor Engineer, teaching people how to get better results while having more fun. Combining his background as a project manager at Procter & Gamble with …
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How Walmart Applies Behavioral Science with Jason Hreha
Jason Hreha is one of the world’s leading applied behavioral scientists. He studied neuroscience at Stanford University, where he was the lead researcher in the world-renowned Stanford Persuasive …
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Sticky Friction from Low-Trust Labels | #FrictionHunter
My office closet looked a lot like those overstuffed cartoon closets where the character opens the door and is showered with tennis rackets, golf clubs, winter coats, etc. (For me, the offending …
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Bring Your Brain to Work with Art Markman
Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin, as well as Executive Director of the IC2 Institute. The author of over …
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Scientific Innovation and High-Tech Craft Whiskey with Doug Hall
Doug Hall is an inventor, researcher, and educator, as well as the founder of the Eureka! Ranch, Innovation Engineering Institute, and Brain Brew Custom Whisk(e)y. Doug has been named one of America’s …
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Billionaires and Bureaucrats in India with James Crabtree
James Crabtree is a Singapore-based author and journalist, an Associate Professor of Practice at the Lee Kuan Yew School of Public Policy, and a senior fellow at the school’s Centre on Asia and …
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