The firms I talk to about community building seem to fall into two categories - those that want a Web community right now, and those that question the very value of communities. The latter group is …
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Words for the Web
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that …
What Will Stop Google?
Little more than a year ago, the search market looked like it might be up for grabs for the first time in years. Microsoft was attacking search with renewed energy, Yahoo was shaking up its effort, …
Why Paying Online Community Volunteers Doesn’t Work
Most web communities are built with lots of help from volunteers - forum moderators, review writers, members who report problems, etc. One of the more common tales of woe told by online community …
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Guy Kawasaki’s Pitch Guide
Last week I did a couple of presentations (on Community Building and Competitive Intelligence) at WebmasterWorld's Pubcon, and caught the opening keynote session by Guy Kawasaki. Guy is a funny and …
Microsoft’s Ms. Dewey
An interesting new experiment by Microsoft, Ms. Dewey, offers a truly original search interface. Using heavy Flash design, a fully animated, photo-realistic librarian responds to your typed search …
