Author and Keynote Speaker
By Roger Dooley
Last week, we wrote about Google's use of a simple game to encourage users to participate in a social tagging experiment, and even offered our suggestion for a new Google Game. The high level of …
Continue Reading about Immersive Communities: the New Social Environment →
By Roger Dooley
Reuters Newsblogs tells the "Tru story" of a press release from TextTrust, a web site spell checking company. The release listed the ten most commonly misspelled words on websites (e.g., …
By Roger Dooley
Google cofounder Sergey Brin is having second thoughts about the firm's China deal, in which Google agreed to censor sites listed by the Chinese government. Many of these banned sites are political …
Continue Reading about Google’s Brin Worries About China Compromise →
By Roger Dooley
Malcolm Gladwell, author of Blink and The Tipping Point, says that social power often trumps political power and economic power. Speaking at the Webmasterworld Conference (aka Pubcon) in Boston, …
Continue Reading about Malcolm Gladwell: Social Power Tops Economic, Political →
By Roger Dooley
We're constantly told that content is king. If that's the case, what kind of elite royalty is really good copywriting? MarketingHeadhunter.com's Marketing Tip of the Week is to learn to write good …
Continue Reading about If Content is King, What’s Really Good Copywriting? →
By Roger Dooley
The second guideline from the Stanford Web Credibility Project is Show that there's a real organization behind your site. Sites who are known entities, like Amazon.com and BestBuy.com, don't have to …
