Most web marketers have a LOT of information about their customers. Web analytics are extemely powerful, and give quantitative marketers far more data than what is available from traditional …
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Legality of Wardriving
In a discussion at TechRepublic, Wardriving - Legal or not?, IT pros debate the legality and ethics of "wardriving". The practice involves looking for an open wireless access point, sometimes by …
Hammacher Schlemmer and the Power of “The”
This is a great time of year for those who enjoy studying marketing and copywriting - every day, the mailbox is full of catalogs, each with their own style. One long time favorite is Hammacher …
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Cringely on Google
Hearing Bob Cringely speak at Webmasterworld's Pubcon last week was a treat. While Cringely managed to be involved in the earliest days of both Apple Computer and Sun Microsystems without becoming a …
Google Print: Monetizing the World’s Information
Google has claimed "organizing the world's information" as its corporate mission, but the current incarnation of Google Print looks more like an effort to monetize that information. With not too much …
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Microsoft Follows Google into Cloud
Microsoft's CTO Ray Ozzie thinks the challenge from Google, particularly its "cloud-based services," i.e., services that are hosted and delivered over the public Internet, has been a wake-up call for …
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