In Search Engine Guide: Seeking Marketing Talent With Left-Brain Minds, DM News makes the point that marketers who have relied on "right brain" creative-types for success need to start using both …
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Seth Godin, “Expert” Advice, and Search Engine Marketing
Seth Godin, author of Permission Marketing, asks the rhetorical question, Where do you get your advice?. godin points at Al Gore's use of the late Johnny Carson as an image consultant as an example …
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Health Related Web Communities Breed “Cyberchondriacs”
An editorial at WSJ.com - The Doctor's Office - notes that just about every medical condition has its own web community. The author, Benjamin Brewer, is a physician who finds that a portion of his …
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The Long Tail
One of the great things about most Webmaster World of Search Conferences is the diversity of presentations. Having attended other conferences where speakers start repeating the same content and ideas …
