If you don't see me posting here too often, it's because of yet another writing gig. This is a fun one. I've got a new blog at Forbes.com, Brainy Marketing, where I'll cover - big surprise - how to …
SEO and Web Credibility Guideline #11
Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for anyone trying to boost their web results - ecommerce orders, business inquiries, and …
Continue Reading about SEO and Web Credibility Guideline #11 →
Digg Revolt: Members Gone Wild
Digg's home page is controlled by the votes of its members. This is very Web 2.0, and it works to keep interesting stories visible most of the time. Garbage that achieved popularity through …
Community ROI
The firms I talk to about community building seem to fall into two categories - those that want a Web community right now, and those that question the very value of communities. The latter group is …
What Will Stop Google?
Little more than a year ago, the search market looked like it might be up for grabs for the first time in years. Microsoft was attacking search with renewed energy, Yahoo was shaking up its effort, …
Why Paying Online Community Volunteers Doesn’t Work
Most web communities are built with lots of help from volunteers - forum moderators, review writers, members who report problems, etc. One of the more common tales of woe told by online community …
Continue Reading about Why Paying Online Community Volunteers Doesn’t Work →
Immersive Communities: the New Social Environment
Last week, we wrote about Google's use of a simple game to encourage users to participate in a social tagging experiment, and even offered our suggestion for a new Google Game. The high level of …
Continue Reading about Immersive Communities: the New Social Environment →
Malcolm Gladwell: Social Power Tops Economic, Political
Malcolm Gladwell, author of Blink and The Tipping Point, says that social power often trumps political power and economic power. Speaking at the Webmasterworld Conference (aka Pubcon) in Boston, …
Continue Reading about Malcolm Gladwell: Social Power Tops Economic, Political →
Debunking Web 2.0
Web 2.0 has been hovering on the Technorati top search list for many days now. In case you need an antidote to the hyperactive bloviating of most web pundits, check out Web 2.0 to you too, buddy. …
