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Ep #139: Messy Can Be Better Than Tidy with Tim Harford
The spotless desk, inbox zero, the to-do-list constructed the night before: these all sound like markers of a massively productive individual. But what about those with a perpetually cluttered …
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Ep #138: The Customer Loyalty Loop with Noah Fleming
You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work …
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Ep #137: Publish and Market Your Book with Tom Corson-Knowles
It's no secret that writing a great book can establish you as a thought leader in your field, but many would-be authors stumble over the final hurdle: publishing. Thankfully, today's guest, Tom …
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Ep #136: The Science of Compelling Stories with Paul Smith
Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & …
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Ep #135: Create a Breakthrough Brand with Gregory Diehl
When today's guest left home at eighteen, he had no idea he'd become a mentally-agile digital nomad and help define a new lifestyle tailored to our increasingly mobile world. He's proof that the old …
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Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle
I've got another quick solo episode for you this week to answer some questions I've received about Robert Cialdini's new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. Since …
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Ep #133: Persuade the Lizard with Jim Crimmins
As you all probably already know, neuromarketing is the application of newly discovered truths of neuroscience to the art of marketing, which can be used to effectively persuade your target audience; …
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Ep #132: The Inevitable with Kevin Kelly
Fears about artificial intelligence are about as old as the concept of AI itself. But for many proponents of this technology and others, a symbiotic relationship that benefits all of us is the more …
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