The “father of neuromarketing,” Dr. David Lewis, joins me on this episode to discuss the incredible evolution of consumer neuroscience. …
Continue Reading about Ep #6: Shopper Science, Big Data, and Neuromarketing with Dr. David Lewis →
Building Your Online Reputation with Gini Dietrich
Expect the unexpected when you meet a PR expert who hates being called a "spin doctor" and feels the concept of public relations is too narrowly defined. This week's guest on The Brainfluence …
Continue Reading about Building Your Online Reputation with Gini Dietrich →
Ep #4: Multimedia Engagement with Carl Marci of Innerscope
I am excited to introduce Carl Marci to this week's episode of The Brainfluence Podcast. Carl Marci is a co-founder of Innerscope Research and a globally recognized leader in the new field …
Continue Reading about Ep #4: Multimedia Engagement with Carl Marci of Innerscope →
Ep #3: The Seven Characteristics of Flow with Steven Kotler
I am excited to introduce Steven Kotler to this week's episode of The Brainfluence Podcast. Steven Kotler is a New York Times best-selling author and award-winning journalist. His books …
Continue Reading about Ep #3: The Seven Characteristics of Flow with Steven Kotler →
Ep #2: The Psychology of Habit-Forming Technologies with Nir Eyal
This week, I am pleased to welcome Nir Eyal to the show. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to …
Continue Reading about Ep #2: The Psychology of Habit-Forming Technologies with Nir Eyal →
Ep #1: Web Psychology and Online Persuasion with Nathalie Nahai
I'm very pleased to welcome Nathalie Nahai to the very first episode of The Brainfluence Podcast. Nathalie got her roots in psychology before she started pursuing a career in the music industry …
Continue Reading about Ep #1: Web Psychology and Online Persuasion with Nathalie Nahai →
