Author and Keynote Speaker
Ralph Welborn has a provocative theory about the business firm as we know it. Today's guest is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the …
Continue Reading about Topple: Explosive Growth via Ecosystem Thinking →
Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for anyone trying to boost their web results - ecommerce orders, business inquiries, and …
Continue Reading about SEO and Web Credibility Guideline #11 →
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that …
Little more than a year ago, the search market looked like it might be up for grabs for the first time in years. Microsoft was attacking search with renewed energy, Yahoo was shaking up its effort, …
The second guideline from the Stanford Web Credibility Project is Show that there's a real organization behind your site. Sites who are known entities, like Amazon.com and BestBuy.com, don't have to …
As I mentioned in my general post about the Stanford Web Credibility Project, I'm going to look at each of their points in some detail. The first guideline from their research is Make it easy to …
Continue Reading about Website Credibility #1 – Verifiable Information →
No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
Hearing Bob Cringely speak at Webmasterworld's Pubcon last week was a treat. While Cringely managed to be involved in the earliest days of both Apple Computer and Sun Microsystems without becoming a …
Google has claimed "organizing the world's information" as its corporate mission, but the current incarnation of Google Print looks more like an effort to monetize that information. With not too much …
Continue Reading about Google Print: Monetizing the World’s Information →
