Author and Keynote Speaker
By Roger Dooley
Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for anyone trying to boost their web results - ecommerce orders, business inquiries, and …
Continue Reading about SEO and Web Credibility Guideline #11 →
By Roger Dooley
As I mentioned in my general post about the Stanford Web Credibility Project, I'm going to look at each of their points in some detail. The first guideline from their research is Make it easy to …
Continue Reading about Website Credibility #1 – Verifiable Information →
By Roger Dooley
Research seems to be ever more tightly focused these days... often, the real-world implications of such work is minimal, but one interesting specialized program is the Web Credibility Project, part of …
By Roger Dooley
No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
By Roger Dooley
A new study shows that visitors form a long-lasting impression of a website within a fraction of a second of their first visit. In just a brief one-twentieth of a second -- less than half the time …
By Roger Dooley
Read human factors guru Don Norman's latest book, Emotional Design, and it's evident that Norman and his partner, web usability consultant Jakob Nielsen, must be turning into The Odd Couple. Nielsen …
Continue Reading about Norman vs. Nielsen – Web Design Smackdown →
