This week, we’re switching gears at The Brainfluence Podcast... no guest, just me (Roger)... What we're going to do is talk about The Persuasion Slide™ model. …
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Search Results for: customer experience
Ep #6: Shopper Science, Big Data, and Neuromarketing with Dr. David Lewis
The “father of neuromarketing,” Dr. David Lewis, joins me on this episode to discuss the incredible evolution of consumer neuroscience. …
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Ep #2: The Psychology of Habit-Forming Technologies with Nir Eyal
This week, I am pleased to welcome Nir Eyal to the show. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to …
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Ep #1: Web Psychology and Online Persuasion with Nathalie Nahai
I'm very pleased to welcome Nathalie Nahai to the very first episode of The Brainfluence Podcast. Nathalie got her roots in psychology before she started pursuing a career in the music industry …
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Community ROI
The firms I talk to about community building seem to fall into two categories - those that want a Web community right now, and those that question the very value of communities. The latter group is …
Finding Hidden Content
No, we're not talking about the "white text on a white page" kind of hidden content - that's more commonly called hidden text, and isn't a particularly useful strategy these days. We're talking about …
