Change is both important and difficult. Changing the behavior of others, not to mention your own, is nearly always very challenging. But, by employing behavior design and neuromarketing cues, change becomes possible. Telling people what to do doesn't work. Success in change needs to leverage existing motivation and increase that with structure and non-conscious drivers.
In this episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from …
The Psychology of Pricing with Leigh Caldwell
In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of …
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Design Your Business to Run Itself with Mike Michalowicz
In today's Brainfluence episode, we have the brilliant and hilarious entrepreneur, Mike Michalowicz, as our guest. Mike has built and sold multi-million dollar businesses, experienced the trials and …
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What Your Employees Need and Can’t Tell You with Melina Palmer
In this podcast episode, host Roger Dooley interviews Melina Palmer, author of What Your Employees Need and Can't Tell You, about change initiatives in companies. They discuss the misconception that …
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BJ Fogg – Design with Behavioral Science
Today we are replaying a very well-received episode with Dr. BJ Fogg from late last year. BJ is a behavioral scientist at Stanford University, where he runs the Behavior Design Lab. He teaches his …
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Why Simple Wins with Lisa Bodell
Lisa Bodell is an award-winning author and CEO of FutureThink, an innovation firm that thrives on simplicity. A futurist and expert on the topic of change, Lisa’s mission is to provoke fresh thinking …
Cascades: Creating Transformational Change with Greg Satell
Greg Satell is a popular author, speaker, and trusted advisor. The author of Cascades: How to Create a Movement that Drives Transformational Change and Mapping Innovation (which was selected as one of …
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Why You Need A Reboot, with Mitch Joel
Mitch Joel has been called “one of North America’s leading visionaries” and the “Rock Star of Digital Marketing” by Strategy Magazine. A multi-talented podcast host, entrepreneur, and author, Mitch is …
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The Neuroscience of Change with Thomas Ramsøy
Thomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the …
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