Author and Keynote Speaker
Some online shopping experiences are a breeze -- everything is right at the online shopper's fingertips, easy to navigate, and efficient to boot. Others, not so much. Oftentimes, there are only small …
Continue Reading about Ep #131: Hack the Mind of the Online Shopper with Jennie Wong →
You've probably had bosses you adored, and bosses you really disliked. But you likely respected both types, albeit in varied ways. What makes these types of leaders, and your reaction to them, so …
Continue Reading about Ep #130: The Science of Pride with Jessica Tracy →
It's no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us …
We live in an age of enlightenment. Our days are filled to the brim with apps and books and "life hacks" that will supposedly help us control our emotions and get happy. But have you ever …
Continue Reading about Ep #128: Develop Emotional Agility with Susan David →
It may seem like a no-brainer that customers should be a company's priority -- after all, "the customer is always right." But, as this week's guest shows us, all too often companies are more focused …
Continue Reading about Ep #127: Creating Real Customer Value with Gautam Mahajan →
Whatever you're pitching, selling, or promoting, it's not about what you're offering -- it's about what you say before you offer it. Sound too simple? Our guest this week would beg to differ, and he …
Continue Reading about Ep #126: Robert Cialdini’s New Insight: PRE-Suasion →
Just as customers are influenced by marketing, firms change their tactics in light of buyers' responses. How might markets be influenced similarly, to reflect the people that drive them? On this …
Continue Reading about Ep #125: The Inner Lives of Markets with Ray Fisman →
When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a breakthrough? Change is difficult, and it's natural for people to …
Continue Reading about Ep #124: Illuminate: How to Lead Change with Patti Sanchez →
According to our guest this week, you're better off adapting to the future as it hurtles toward you rather than trying to predict it. Roland Smart has experience with entrepreneurship and business …
Continue Reading about Ep #123: Be an Agile Marketer with Roland Smart →
