Author and Keynote Speaker
Whatever you're pitching, selling, or promoting, it's not about what you're offering -- it's about what you say before you offer it. Sound too simple? Our guest this week would beg to differ, and he …
Continue Reading about Ep #126: Robert Cialdini’s New Insight: PRE-Suasion →
Just as customers are influenced by marketing, firms change their tactics in light of buyers' responses. How might markets be influenced similarly, to reflect the people that drive them? On this …
Continue Reading about Ep #125: The Inner Lives of Markets with Ray Fisman →
When was the last time your business dealt with growing pains? Or experienced the discomfort of reinvention that often accompanies a breakthrough? Change is difficult, and it's natural for people to …
Continue Reading about Ep #124: Illuminate: How to Lead Change with Patti Sanchez →
According to our guest this week, you're better off adapting to the future as it hurtles toward you rather than trying to predict it. Roland Smart has experience with entrepreneurship and business …
Continue Reading about Ep #123: Be an Agile Marketer with Roland Smart →
Esther Jacobs raised €16 million for charities in her country, got knighted by Holland's Queen... then, she got kicked out of her hometown and rejected by the same country that honored her. This is …
Continue Reading about Ep #122: Could You Become a Digital Nomad? With Esther Jacobs →
More often than not, the eight-hour workday feels like a mildly productive slog. Some people work more quickly and efficiently than others, yet everybody is held to the same clock-in, clock-out …
Continue Reading about Ep #121: The 5-Hour Workday with Stephan Aarstol →
Why do most people think they're immune to social pressures? Can being aware of this "invisible influence" make you more likely to overcome them? Jonah Berger joins us this week to answer these …
Continue Reading about Ep #120: Invisible Influence with Jonah Berger →
What could UGG, Tesla, and cronuts (yes, the pastry) possibly have in common? This week, I sit down with author and speaker Mike Michalowicz to talk about the marketing strategies that make these …
Continue Reading about Ep #119: Dominate Your Industry with Mike Michalowicz →
There’s no guest this week, just me – Roger Dooley. I’m going to give you a brief introduction to the concept of “social proof,” one of Robert Cialdini’s famous Six Principles of Influence. I’ll …
Continue Reading about Ep #118: Social Proof – The Right and Wrong Ways to Use It →
