Author and Keynote Speaker
Do you wonder why con artists are such convincing and successful persuaders, when legitimate people (like you!) struggle to gain attention? Would you like to learn the key persuasion tactics con …
Continue Reading about Ep #98: How to be a White-Hat Con Artist with Maria Konnikova →
This week, I have a very special guest on the Brainfluence podcast, my friend Martin Lindstrom. Martin is a best-selling author, a futurist of the first order, and one of the pioneers in explaining …
Continue Reading about Ep #97: Martin Lindstrom and the Power of Small Data →
Want to hijack your customer's brain? A talking head video won't do that. But, some kinds of animation are able to hold the brain's attention and actually increase recall of your message. Today, I am …
Continue Reading about Ep #96: Your Brain on Animation with Carla Clark, Ph.D. →
This week on The Brainfluence Podcast, we chat with Morag Barrett. Morag first started out in retail banking with Royal Bank of Scotland Group in the UK. She was responsible for global leadership and …
Continue Reading about Ep #95: Cultivate Success with Morag Barrett →
This week, I am excited to bring you a guest from a totally new genre for me, Martin Stellar. Martin, an art marketing expert, has a unique background and view on the world. He spent 12 years in a …
Continue Reading about Ep #94: The Art of Marketing Art with Martin Stellar →
In this episode, we wrap up what we started last week, presenting the best takeaways and ideas from the Neuromarketing posts of 2015. …
Continue Reading about Ep #93: Best Neuromarketing Ideas, Part 2 →
For the first episode of 2016, I thought it would be good inspiration to review the most important concepts from the Neuromarketing posts of 2015. We’ve crowdsourced our post rankings by using views …
Continue Reading about Ep #92: Best Neuromarketing Ideas, Part 1 →
This week, I am excited to bring you Constant Berkhout. Constant is an expert in retail marketing and shopper experience. He has been working in and around the field of retail marketing since …
Continue Reading about Ep #91: Retail Marketing Strategy with Constant Berkhout →
Ryan Hawk got early leadership experience as starting quarterback and team captain at Ohio University. He’s now an executive at LexisNexis where he has hired dozens of sales team leaders to achieve …
Continue Reading about Ep #90: Neuromarketing Mix with Ryan Hawk →
