In this episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from …
Robert Cialdini on Influence: New and Expanded
Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing …
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Vaccine Hesitancy: a Science-Based Approach with Matt Tullman
Matt Tullman is co-founder and CEO of Merchant Mechanics, and a founding partner at Bellwether Citizen Response. With over 25 years of experience in the consumer insights industry, Matt continues to …
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Ryan Holiday Reveals the Formula for a Perennial Seller
When it comes to writing a book that sells year after year, Ryan Holiday definitely knows the formula. His books have all been best-sellers, and more importantly, they have continued to sell well long …
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The Parasitic Mind with Gad Saad
Gad Saad, Ph.D., is one of the best-known intellectuals fighting what he calls the tyranny of political correctness, often writing and speaking about idea pathogens that are destroying logic, science, …
How to Ask Persuasive Questions with Trey Gowdy
Trey Gowdy is a former state and federal prosecutor, four-term member of the U.S. Congress, and the author of Doesn't Hurt To Ask: Using The Power of Questions To Communicate, Connect, and Persuade. …
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Blindsight: How Marketing Reshapes Our Brains
Prince Ghuman is is a Professor of Neuromarketing at Hult International Business School, holding dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX. …
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Steve Martin’s Messengers: Why People Listen
Steve Martin is a behavioral scientist and the CEO of INFLUENCE AT WORK UK, a leading global behavioral science consultancy. His work applying influence and persuasion science to business, …
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How to Change Anyone’s Mind with Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer …
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