Author and Keynote Speaker
Can anyone still create a new concept in marketing? Or has every possible method been used ad nauseam by millions of business owners around the world? Do you often sit and wonder what you can do to …
Continue Reading about Ep #104: Leading Innovation with Chris Penn →
By now, most Brainfluence Podcast listeners are well aware of Cialdini’s six principles of influence – social proof, authority, and so on. Our guest this week has identified the path to success in …
Continue Reading about Ep #103: The One Influence Principle You Need to Succeed with Bob Burg →
Is there a hidden persuasion industry? Do you think people (or even yourself) can be persuaded or nudged into a direction they otherwise would not have taken, good or bad? In the past, while you …
Continue Reading about Ep #102: The Hidden Persuasion Industry with James Garvey →
Most marketers know that the majority of their focus should be working on retaining customers rather than hunting for new ones. But, globally, we spend $500 billion on marketing each year and only $9 …
Continue Reading about Ep #101: Hug Your Haters with Jay Baer →
Do you wonder why people often make irrational decisions? Or why some marketers know just the thing to say to keep their consumers coming back time and time again while others can’t make a sale? Would …
Continue Reading about Ep #100: The Business of Choice with Matthew Willcox →
This week on Brainfluence Podcast, I am joined by Justin Roff-Marsh. Justin is the founder and President of Ballistix and author of the new book, The Machine: A Radical Approach to the Design of the …
Continue Reading about Ep #99: How to Create a Sales Machine with Justin Roff-Marsh →
Do you wonder why con artists are such convincing and successful persuaders, when legitimate people (like you!) struggle to gain attention? Would you like to learn the key persuasion tactics con …
Continue Reading about Ep #98: How to be a White-Hat Con Artist with Maria Konnikova →
This week, I have a very special guest on the Brainfluence podcast, my friend Martin Lindstrom. Martin is a best-selling author, a futurist of the first order, and one of the pioneers in explaining …
Continue Reading about Ep #97: Martin Lindstrom and the Power of Small Data →
Want to hijack your customer's brain? A talking head video won't do that. But, some kinds of animation are able to hold the brain's attention and actually increase recall of your message. Today, I am …
Continue Reading about Ep #96: Your Brain on Animation with Carla Clark, Ph.D. →
