Author and Keynote Speaker
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes …
Continue Reading about The Illusion of Choice with Richard Shotton →
Would you trust a doctor who didn't understand physiology? An engineer with no knowledge of physics? Given how obvious those answers seem, it's surprising that so many companies trust marketers who …
Continue Reading about Cognitive Biases with Richard Shotton →
