Author and Keynote Speaker
You probably know intuitively that you've got to give your customers a good experience when they interact with you and your business. You'd naturally think that if you do this, they're likely to work …
Continue Reading about Ep #138: The Customer Loyalty Loop with Noah Fleming →
Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & …
Continue Reading about Ep #136: The Science of Compelling Stories with Paul Smith →
I've got another quick solo episode for you this week to answer some questions I've received about Robert Cialdini's new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade. Since …
Continue Reading about Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle →
As you all probably already know, neuromarketing is the application of newly discovered truths of neuroscience to the art of marketing, which can be used to effectively persuade your target audience; …
Continue Reading about Ep #133: Persuade the Lizard with Jim Crimmins →
Fears about artificial intelligence are about as old as the concept of AI itself. But for many proponents of this technology and others, a symbiotic relationship that benefits all of us is the more …
Continue Reading about Ep #132: The Inevitable with Kevin Kelly →
Some online shopping experiences are a breeze -- everything is right at the online shopper's fingertips, easy to navigate, and efficient to boot. Others, not so much. Oftentimes, there are only small …
Continue Reading about Ep #131: Hack the Mind of the Online Shopper with Jennie Wong →
You've probably had bosses you adored, and bosses you really disliked. But you likely respected both types, albeit in varied ways. What makes these types of leaders, and your reaction to them, so …
Continue Reading about Ep #130: The Science of Pride with Jessica Tracy →
It's no secret that humans remember images better than words; the ancient Roman Method of Loci is proof that people have been taking advantage of this truth for centuries. So why do so few of us …
We live in an age of enlightenment. Our days are filled to the brim with apps and books and "life hacks" that will supposedly help us control our emotions and get happy. But have you ever …
Continue Reading about Ep #128: Develop Emotional Agility with Susan David →
